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STR, Inc
STR , formerly known as Smith Travel Research, is an American company based in Hendersonville, Tennessee, that tracks supply and demand data for the hotel industry and provides market share analysis for all major hotel chains and brands in the United States, Canada, Mexico and the Caribbean. STR's enterprise includes STR Global, STR Analytics and Hotel News Now.
==History==
STR was founded in 1985 by Randell A. Smith and his wife Carolyn Smith in Lancaster, Pennsylvania.〔American Hotel & Lodging Association. ("Randy Smith to Receive ALIS Lifetime Achievement Award" ), August 21, 2009, accessed September 9, 2011.〕 The Smiths built the company with a focus on providing overall performance data and trends to the hotel industry. In the beginning, they developed a database with names, addresses and phone numbers of established hotel companies in the United States to create the Census Database. Randy Smith was contacted by Holiday Inn multiple times and urged to create a market share report. By 1988, the company launched the first Smith Travel Accommodations Report (STAR), a monthly report that includes data from hotels and measures each property’s market share performance against a self-selected competitive set.〔Morabito, Andrea. "Randy Smith: Creating a New Standard." A Century of Hospitality. Ed. Len Vermillion. Yardley, PA: McNeill Group Inc., 2009. p.93.〕
STAR currently tracks more than 50,000 hotels with over 6.8 million rooms.〔Morabito, Andrea. "Randy Smith: Creating a New Standard." A Century of Hospitality. Ed. Len Vermillion. Yardley, PA: McNeill Group Inc., 2009. p.93.〕
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